Bloom
A smart video app powered by sensors
Introduction
In a world cluttered with information overload, Derrick Fountain introduced Bloom, revolutionary app that explored the Invisible Future of Design through a thoughtfully executed video news experience. Bloom is not just a news app; it's a smart, intuitive platform that integrates seamlessly into the daily lives of its users.
Concept and Design
Bloom stands out with its bold and intelligent design, optimized for fast and fluid use on a smartphone. This app features a unique playlist format, offering five handpicked videos daily, curated for quality and relevance. Its design is modern, visually appealing, and gesture-driven, where swipe gestures navigate nearly every app feature.
Innovative Features
Bloom is the epitome of "smart app" design, leveraging device sensors to adapt to the user’s physical context. The interface detects whether a user is walking, running, or driving, and automatically switches between audio and video modes while keeping them synchronized. In modes like driving or running, the app provides background audio play with easy control access.
Content Curation
Rather than inundating users with countless stories, Bloom offered a manageable five videos daily. This content, a mix of original digital videos and TV show episodes from series like Showcase, Beyond the Game, Nexus, and Route 66, was refreshed daily to ensure a new and engaging experience every time.
User Experience
Designed for use both during idle times and on the move, Bloom epitomizes the future of smart app design. Its sensor technology intelligently adapts to user activities, ensuring an uninterrupted and tailored media consumption experience.
Product Vision & Strategy
Bloom was a strategic venture by TRT, a global media agency broadcasting in 190 countries. The app aimed to elevate the discovery of compelling video content, offering an alternative to crowded news apps and social platforms. In the era of brief app engagements, as indicated by Localytics data showing less than five minutes of weekly use per app, TRT envisioned Bloom as the ultimate "video snacking" experience for users worldwide.
Conclusion
Bloom by TRT was not just an app; it representaed a revolution in the way we consume news. It offers a smart, efficient, and engaging way to stay informed, fitting perfectly into the fast-paced lifestyle of modern users. With Bloom, TRT set a new standard in the realm of digital news consumption.