Enhancing live football engagement through gaming

Consultant Deliverables

• Business Plan Evaluation

• UI Specification

• Product Requirements

• Outsourced Development Vendor Evaluation and Recommendation

• Product Advisory

• Product Manager Candidate Recruitment, Evaluation and Recommendation

Introduction

Bingoa! is an interactive gaming app focused on football score prediction. It combines the excitement of sports with social competition, awarding points and prizes for accurate predictions.

The project encompassed comprehensive consulting services, focusing on creative design, development, testing, and launching the Bingoal app.

Key deliverables included workshops, design reviews, product leadership, and final review phases. Emphasis was on facilitating workshops, providing creative direction, and overseeing product management processes.

Game Mechanics

Users predict the outcomes of FIFA-managed football matches, earning points based on accuracy. The app tabulates these points against other users, awarding prizes to top scorers.

Target Audience

The app targets an international audience, including the MENA region, offering English and Arabic versions. It uniquely addresses cultural norms by providing a women's competition section, increasing female engagement in football.

Conclusion

BINGO exemplifies a successful blending of sports enthusiasm with interactive gaming, catering to diverse audiences while exploring innovative revenue models.