Empowering independent news businesses with essential Product Management skills

Consultant Deliverables

• Training Plan

• Training Requirements Specification

• Training Guide

• Training Presentation

• Reference Library

• On-site Training in Warsaw, Poland

Introduction

The Media Development Investment Fund (MDIF) operates as a vital mission-driven investment fund, focusing on nurturing independent news businesses in regions affected by media oppression.

Challenge

MDIF encountered a critical challenge: enhancing product management expertise within their portfolio companies. These media enterprises, often caught in pivotal product development phases, lacked crucial skills and methodologies. This deficiency hindered their ability to effectively utilize resources allocated for significant projects like mobile app enhancements and media website redesigns.

Strategic Solution

To address this gap, MDIF initiated a tailored product management workshop. The program was meticulously crafted to meet the unique challenges and needs of MDIF's portfolio. This involved a participatory approach where the workshop's structure was co-developed and validated with potential participants. The resultant training program spanned several days, tailored specifically for media executives. It encompassed comprehensive presentations and workshop materials, focusing on practical product management strategies.

Implementation and Beyond

The workshop culminated in intensive, personalized coaching and mentoring sessions for each attending organization, ensuring immediate application of learned skills. Recognizing the needs of those unable to attend, MDIF extended its impact by developing a comprehensive written guide. This guide, derived from the workshop content, served as a valuable resource for all portfolio companies, ensuring widespread accessibility and long-term benefit.

Outcome

This initiative significantly bolstered the product management capabilities of MDIF's portfolio companies, enabling them to make more informed and effective decisions in their product development endeavors. The training and subsequent resources provided a sustainable framework for these companies to thrive in challenging media landscapes.